What ended up selling, strangely, was all the color cosmetics — the things you would think people would want to try before they'd buy them.Also, the market started changing while we were running Eve.Yesterday she announced a .5 million Series B round of financing.We asked her what it was like to make so much money at such a young age, and what it's like to be an entrepreneur during both tech bubbles.Mariam Naficy managed to come out of the dotcom bubble unscathed.When she was 28, she and her cofounder Varsha Rao sold their online makeup company Eve for 0 million to Idealab.
Twelve years ago it was a benefit to have an MBA and have gone through a venture capital class because the information wasn't available online.
There's so much more information available now and such a higher level of savviness in the entrepreneurial community than there was back then.
To be totally honest, Eve was a walk in the park compared to running Minted.
I would say yes, there are some really frosty valuations happening but on the other hand there may not be as many incredibly silly mistakes when it comes to use of the capital — which happened a lot in the early 2000s.
Best-selling author and world-renowned marketing expert Afdhel Aziz as the keynote for the 2018 Running USA Industry Conference.
MN: Everywhere I went people would explain, in nice ways, why makeup wouldn't sell online. First, the Lauders controlled half the market so you had to follow the law of distribution from the Lauder brands.