They want to be seen as successful in all areas of their lives.
They have the career, the trappings and they want an attractive young lady on their arm to finish this off.
Ms Maycock told the Sunday Independent: "There are guys in their 50s and 60s coming to us looking for a woman 20 years younger and we have to tell them there is absolutely no circumstances that dream is going to happen, but maybe we could look at someone five or 10 years younger." She added: "Quite a few guys are in competition with their friends.
It's not talked about, but it is at a subconscious level.
A younger woman is proof they are still young and relevant.
"They want to inspire a little bit of envy in their friends, so their mates can say 'God, he's done well for himself, I want what he has'." One 65-year-old farmer with a lot of land contacted the agency and thought he would be able to snap up a woman much younger than him because a neighbour in his 50s married a woman who is in her 30s.
Speakers will include: More speakers and the exact timing of the event will to be confirmed shortly.
The firm then has to have a "realist" talk with the men over the phone before signing them up to their books, to save disappointment further down the line.
Tourist information offices » Corrib boat tours » Galway City Museum » Galway farmers market » The historic Claddagh » Ever considered visiting Westport? » The Salthill Promenade » Make a fresh start this season with an exciting break in beautiful Galway.
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Visit the famous Galway Farmers Market in Church Lane for lots of great Irish delicacies and enjoy the wonderful atmosphere. When you see our star rating, it means the hotel is registered with Fáilte Ireland and has been inspected and graded for quality.